Conversion through persuasive copywriting — Review

Persuasive copy plays a big part in convincing people to believe in something

In today’s landscape, it becomes increasingly harder to stand out among the crowd with only a great product. Being able to leverage the story behind the product and consequently communicate its value through persuasive copywriting is equally, if not more important, when converting visitors into paying customers.

Step 1: Conduct a Copy “Teardown”

1. MEClab’s Conversion Sequence Heuristic

2. Cialdini’s Seven Principles of Influence

3. Claude Hopkins’ Scientific Advertising

Step 2: Message Mining

What is message mining?

Why does it work?

So what’s it good for?

Step 3: Mine Messages from your Customers

Surveys

How to design messaging surveys

Here are some dos and don’ts to bear in mind:

Interviews and User Tests

Step 4: Crafting Effective Unique Value Propositions (UVP)

Scenario 1: Niche / new products

Scenario 2: Broad / established products

Accelerating brands@bawatanaco + Igniting ideas @coolerlumpur // Ocean child living in the city // Bibliophile + Logophile // ayesha@popdigital.my