Ayesha RahmanThe importance of PR from an ex-PR consultant — ReviewContinuing on CXL Institute’s Growth Marketing course, I’m still in the subject of learning the various marketing channel options that are…6 min read·Apr 25, 2021----
Ayesha RahmanConversion through persuasive copywriting — ReviewPersuasive copy plays a big part in convincing people to believe in something7 min read·Apr 9, 2021----
Ayesha RahmanOptimising your landing page — ReviewUse a single web page to focus on a single offer so you can turn those visitors into customers7 min read·Apr 4, 2021----
Ayesha RahmanThe role of attribution in marketing — ReviewI’m now at the halfway mark of the Growth Marketing minidegree program by CXL Institute. This week, I’ll be talking about attribution and…5 min read·Mar 29, 2021----
Ayesha RahmanBreaking down Google Analytics — ReviewWe’ve come to week five of the Growth Marketing minidegree program by CXL Institute and this week, it’s all about analytics. Google…5 min read·Mar 20, 2021----
Ayesha RahmanThe scientific approach to A/B testing — Review“Digital personalisations are no longer merely an option, they’re a necessity.” — Jim Cramer, host of CNBC’s Mad Money.9 min read·Mar 14, 2021----
Ayesha RahmanHardwiring experimentation into your business’ growth process — ReviewIn my third instalment featuring my learnings from the Growth Marketing minidegree program by CXL Institute, I’ll be talking about growth…6 min read·Mar 6, 2021----