It isn’t just spam

When it comes to picking and choosing growth channels, companies are spoilt for choice. I believe that the number of marketing channels will only ramp up. Just take a look at what Clubhouse has become, not just for individuals but also brands. However, not all channels are necessarily relevant for…

Persuasive copy plays a big part in convincing people to believe in something

In today’s landscape, it becomes increasingly harder to stand out among the crowd with only a great product. Being able to leverage the story behind the product and consequently communicate its value through persuasive copywriting is equally, if not more important, when converting visitors into paying customers.

In this article, I will be taking you through the process of finding your key messages according to conversion copywriter of . If you want to learn more, check out her on .

Step 1: Conduct a Copy “Teardown”

Before first editing your copy, you’ll first need to audit…

Use a single web page to focus on a single offer so you can turn those visitors into customers

Just when you think having a website is enough to get leads through the (virtual) door, in comes a nifty digital marketing marketing tool called a landing page. If you’re wondering what the heck a landing page is, you’ve found yourself on the right article. Today, I’ll be talking about the role that a landing page plays in digital marketing and why it’s important to optimise such a tool in order to maximise its benefits and hopefully drive your conversions.

Disclaimer: I am no expert, merely someone who’s in the midst of growing her understanding of growth marketing and all that comes with it. This is purely my interpretation, so if at any point there are points that are factually incorrect, please proceed to email me at

It’s more than just signing up for an account, it’s configuring it so that it works properly

We’ve come to week five of the by and this week, it’s all about analytics. Google Analytics (GA) that is. Whilst it’s become an important tool in any and every business we know of today, the potential of such a powerful analytics tool remains largely untapped simply due to the lack of understanding on how to utilise the tool. In my write up today, I will briefly unravel (because there’s just way too much to unravel!) and its amazing benefits is in five sections: Getting to Know GA, Understanding Traffic, Understanding Results and Analysing Reports.

Getting to Know GA

GA is a web analytics tool offered by Google aimed at analysing website traffic. For most if not all companies, a website serves as a central hub for digital presence and traffic. …

“Digital personalisations are no longer merely an option, they’re a necessity.” — , host of .

The scientific approach to A/B testing — Review

It’s week four into the by and this week’s topic is all about A/B testing. I’m sure that most marketers would have come across this concept before. In my head, I had defined it as simply…

In my third instalment featuring my learnings from the by , I’ll be talking about growth experiments including its importance, how to run such experiments and what takes place during the research and testing stages.

Now that we’ve got a firm understanding of the role growth marketing plays in your business’ machine, it’s time we optimise optimisation. Before we get into it, I want to highlight the key difference between conversion rate optimisation (CRO) and search engine optimisation (SEO). According to , CRO is focused…

Ayesha Rahman

Accelerating brands@bawatanaco + Igniting ideas @coolerlumpur // Ocean child living in the city // Bibliophile + Logophile //

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