Ayesha RahmanThe importance of PR from an ex-PR consultant — ReviewContinuing on CXL Institute’s Growth Marketing course, I’m still in the subject of learning the various marketing channel options that are…Apr 25, 2021Apr 25, 2021
Ayesha RahmanConversion through persuasive copywriting — ReviewPersuasive copy plays a big part in convincing people to believe in somethingApr 9, 2021Apr 9, 2021
Ayesha RahmanOptimising your landing page — ReviewUse a single web page to focus on a single offer so you can turn those visitors into customersApr 4, 2021Apr 4, 2021
Ayesha RahmanThe role of attribution in marketing — ReviewI’m now at the halfway mark of the Growth Marketing minidegree program by CXL Institute. This week, I’ll be talking about attribution and…Mar 29, 2021Mar 29, 2021
Ayesha RahmanBreaking down Google Analytics — ReviewWe’ve come to week five of the Growth Marketing minidegree program by CXL Institute and this week, it’s all about analytics. Google…Mar 20, 2021Mar 20, 2021
Ayesha RahmanThe scientific approach to A/B testing — Review“Digital personalisations are no longer merely an option, they’re a necessity.” — Jim Cramer, host of CNBC’s Mad Money.Mar 14, 2021Mar 14, 2021
Ayesha RahmanHardwiring experimentation into your business’ growth process — ReviewIn my third instalment featuring my learnings from the Growth Marketing minidegree program by CXL Institute, I’ll be talking about growth…Mar 6, 2021Mar 6, 2021