The importance of PR from an ex-PR consultant — ReviewContinuing on CXL Institute’s Growth Marketing course, I’m still in the subject of learning the various marketing channel options that are…Apr 25, 2021Apr 25, 2021
Conversion through persuasive copywriting — ReviewPersuasive copy plays a big part in convincing people to believe in somethingApr 9, 2021Apr 9, 2021
Optimising your landing page — ReviewUse a single web page to focus on a single offer so you can turn those visitors into customersApr 4, 2021Apr 4, 2021
The role of attribution in marketing — ReviewI’m now at the halfway mark of the Growth Marketing minidegree program by CXL Institute. This week, I’ll be talking about attribution and…Mar 29, 2021Mar 29, 2021
Breaking down Google Analytics — ReviewWe’ve come to week five of the Growth Marketing minidegree program by CXL Institute and this week, it’s all about analytics. Google…Mar 20, 2021Mar 20, 2021
The scientific approach to A/B testing — Review“Digital personalisations are no longer merely an option, they’re a necessity.” — Jim Cramer, host of CNBC’s Mad Money.Mar 14, 2021Mar 14, 2021
Hardwiring experimentation into your business’ growth process — ReviewIn my third instalment featuring my learnings from the Growth Marketing minidegree program by CXL Institute, I’ll be talking about growth…Mar 6, 2021Mar 6, 2021